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Make sure your newsletter is 'opt-in'. This means your customers MUST signup to receive your newsletter. If you send it unsolicited, it's known in the industry as 'spam', and it's a big no-no. Make sure there's an easy way for your customers to unsubscribe too.

Email newsletters

Every business website that wants to reach customers should have an email newsletter. It doesn't matter whether it is daily, weekly, or monthly. The fact is, having a newsletter which visitors can sign up to on your website means you suddenly have a list of targeted prospects, just ready and waiting for you to get in touch each month.

Your email newsletter should not just talk about your products or services though. The best email newsletters give information. Give something away for nothing. Write articles, hints and help on the subjects your customers are interested in. For example, if you have a website selling gardening services, write about what to plant this season.

If you give something for nothing, you create a good feeling about your business, and you come out looking like an expert in the industry. Both of these are good for sales, without directly trying to sell.

It also means you get to pull visitors back to your website once a week or once a month. One of our clients enjoys a 30% increase in visitors to their website for the 3 days after the newsletter is sent out. It's a great way to keep people coming back. We all know that it's more expensive to get new customers than it is to sell more to the ones you've got. A regular email newsletter is a great way to stay in touch with current customers and keep them coming back.

A word about HTML versus plain text emails. I receive plenty of HTML newsletters, and I don't mind a bit. However, sending out HTML newsletters will mean some people will get a garbled email full of code, and that's just not what you want at all. I recommend plain text to ensure everyone can read your newsletter.

Plain text doesn't have to mean it looks bad. Be inventive with the way you seperate paragraphs, using dashes, stars and other symbols.

Make sure your newsletter is 'opt-in'. This means your customers MUST signup to receive your newsletter. If you send it unsolicited, it's known in the industry as 'spam', and it's a big no-no. Make sure there's an easy way for your customers to unsubscribe too.

If you'd like Quirk to setup an email newsletter on your website, email us on webdesign@Quirk.co.nz.